In the past thirty years, the huge marketplace in the United States for goods and services has fragmented into many sub-markets - each with their own buying habits. Therefore, the method by which you reach your buying market has taken on critical importance.
That's why the auction method of selling has become increasingly popular for the sale of all types of assets including real estate.
One of the most consequential changes on the current marketing scene has been the rediscovery of the auction method as a very profitable method for successful sales. To really understand the sales possibilities of the auction method, consider the marketing power of the following points. These combined benefits of the auction sales method can give you a marketing and profitability edge.
STRONG BUYER ATTRACTION: Because the auction usually lasts for only a short period of time such as a day or weekend, your potential buyers view it as a special event and give it more importance than they would the same assets offered in a conventional advertisement. For example, most buyers will not set up an appointment or a date on the calendar to enter a car dealership but they will to attend an estate or business liquidation auction where automobiles are offered.
A POSITIVE SALES ENVIRONMENT: Creating a highly charged sales environment has always been a priority for marketers because it stimulates buyers emotionally while reinforcing their buying decisions. The properly designed auction setting can create this enthusiasm. Buyers also realize that, in most cases, the assets displayed will be sold to the highest bidder in a matter of seconds or minutes. Therefore, they have the power to play the pivotal role in determining the final selling price . And that's exciting.
Why consider the auction method of sales? Because it can give you the best dollar values for the assets or real estate that you need to sell.
COST-EFFECTIVE MARKET CONTACT: Auction sales allow for pinpoint accuracy in identifying and reaching your total buying market. At Macon Brothers, we use a time-tested combination of advertising and public relations techniques in order to reach your total audience. Our coordinated marketing plan will attract the exact market for your assets from around the corner or around the world.
SALES Flexibility: The auction is the only sales method with the flexibility to sell a wide array of assets, such as those found in a corporate liquidation or an estate sale. Auctions have a proven track record of bringing sale properties their entire fair market price. And this means increased revenues and profitability for you, as a seller, that cannot be as easily or quickly attained through other sales methods.
That's why the auction method of selling has become increasingly popular for the sale of all types of assets including real estate.
One of the most consequential changes on the current marketing scene has been the rediscovery of the auction method as a very profitable method for successful sales. To really understand the sales possibilities of the auction method, consider the marketing power of the following points. These combined benefits of the auction sales method can give you a marketing and profitability edge.
STRONG BUYER ATTRACTION: Because the auction usually lasts for only a short period of time such as a day or weekend, your potential buyers view it as a special event and give it more importance than they would the same assets offered in a conventional advertisement. For example, most buyers will not set up an appointment or a date on the calendar to enter a car dealership but they will to attend an estate or business liquidation auction where automobiles are offered.
A POSITIVE SALES ENVIRONMENT: Creating a highly charged sales environment has always been a priority for marketers because it stimulates buyers emotionally while reinforcing their buying decisions. The properly designed auction setting can create this enthusiasm. Buyers also realize that, in most cases, the assets displayed will be sold to the highest bidder in a matter of seconds or minutes. Therefore, they have the power to play the pivotal role in determining the final selling price . And that's exciting.
Why consider the auction method of sales? Because it can give you the best dollar values for the assets or real estate that you need to sell.
COST-EFFECTIVE MARKET CONTACT: Auction sales allow for pinpoint accuracy in identifying and reaching your total buying market. At Macon Brothers, we use a time-tested combination of advertising and public relations techniques in order to reach your total audience. Our coordinated marketing plan will attract the exact market for your assets from around the corner or around the world.
SALES Flexibility: The auction is the only sales method with the flexibility to sell a wide array of assets, such as those found in a corporate liquidation or an estate sale. Auctions have a proven track record of bringing sale properties their entire fair market price. And this means increased revenues and profitability for you, as a seller, that cannot be as easily or quickly attained through other sales methods.
