Macon Brothers Auctioneers
  • Current Auctions
    • 2021 Autographed Albums & Memorabilia #2
    • 325 Grove Road,Ontario, OR 97914
  • Current Real Estate
    • 325 Grove Road,Ontario, OR 97914
  • Upcoming Auctions
  • Past Auctions
    • 2021 Winery & Tasting Room Equipment
    • 2020 Winter Autographed Vinyl & Memorabilia
    • 2020 Winter Vehicles & Equipment
    • 2020 Winter Firearms & Sporting Goods
    • 2020 Winter Doll Collection
    • 2020 Winter Fine Jewelry Collection
    • 2020 Winter Johnson Personal Property & Vehicles
    • 2020 Ernie Blattler Estate
    • 2020 Priester
    • #1 The Barrow Collection
    • #2 Vehicles & Equipment
    • #3 Toys, Banks, Coin/Currency, Glass & Jewelry
    • #4 Art, Furniture, & More
    • #5 2007 Triton TR-21X High Performance Dual Console Bass Boat & Marine Master Trailer
    • Industrial Millwork,Painting Equipment, & More
    • 1963 Supercharged Studebaker Avanti R2
    • ​2020 February Art Pottery, China, and Collectables
    • 2020 Authentic Native American Artifacts Collection
    • 2020 Firearms, Sporting Goods, Tools, & More
    • 2020 Jewelry, Toys, China, Collectibles & More
    • 2020 February Coins & Stamp Replicas
    • Opp & Seibold
    • Walla Walla School District Surplus Auction
    • WWCC Surplus Kitchen and More
    • 2019 Winter/Fall Heavy Equipment & Industrial
    • Primitives & Small Equipment Auction
    • 2019 Winter/Fall Vehicles Auction
    • 2019 Winter/Fall Art,Furniture, & Collectibles Auction
    • 2019 Winter/Fall Firearms, & Entertainment
    • 2019 Native American Jewelry,Toys,Rocks & Minerals
    • 2019 Winter Shroyer Tractor Auction
    • 2019 Winter Combined Coin Auction
    • October 2019 Coin Auction
    • Hansen Farm Auction
    • WWCC Equipment & Surplus Auction
    • Fine-ly Made Baked Goods
    • 2019 June Gallery #3
    • 2019 June Gallery # 2
    • 2019 June Gallery # 1
    • Bingham Jewelry
    • Bingham Belleek
    • Bingham Personal Property
    • Balmer Estate
    • Walla Walla Elks
    • Go Construction
    • Cavalli Farms
    • Color Press Inc.
    • Hachler & Mundy Estates
    • Broughton Estate Auction
    • Dale Baldwin Estate
    • Nov. 2017 Online Auctions
    • David Meyer Collection
    • Heller Estate
    • Fisher Collection
    • June 25th Live Auction
    • Fall 2016 Auctions
    • June 2016 Auctions
    • April 2016 Auctions
    • 2020 WWPSD
    • Hanger Farm Auction
    • Aloha Sushi
    • Walla Walla Fire District 4 & Daniel Lee Tucker Estate
    • Nov. 2015 Online Auctions
    • Nov. 2015 Live Auction
    • Double J Drive Thru
    • Sept. 2015 Live & Online
    • Spring 2015 Online
    • Dougherty Bankruptcy Wallowa, OR
    • Veterinary Clinic of Kennewick WA
    • February 2015 Line & Online Auctions
    • William & Joyce Davis Estate
    • Barbara Nash Estate, Pendleton OR
    • Cities of Walla Walla, College Place & WWCC
    • FARMCO Business Liquidation Auction
  • Past Real Estate
    • 637 Pleasant St. Walla Walla, WA. 99362
    • 637 Pleasant St. Walla Walla, WA. 99362
    • 204 SE 8th St.​ & 809 SE Birch College Place, WA. 99324
    • 204 SE 8th St.​ & 809 SE Birch College Place, WA. 99324
    • Court Ordered 78 ± Irrigated Acres with home Online & Live
    • Bingham Real Estate
  • Contact Us
  • Auction Method
  • About Us

Auction Method
Details Below

In the past thirty years, the huge marketplace in the United States for goods and services has fragmented into many sub-markets - each with their own buying habits.  Therefore, the method by which you reach your buying market has taken on critical importance.  

That's why the auction method of selling has become increasingly popular for the sale of all types of assets including real estate.

One of the most consequential changes on the current marketing scene has been the rediscovery of the auction method as a very profitable method for successful sales.  To really understand the sales possibilities of the auction method, consider the marketing power of the following points.  These combined benefits of the auction sales method can give you a marketing and profitability edge.

STRONG BUYER ATTRACTION:  Because the auction usually lasts for only a short period of time such as a day or weekend, your potential buyers view it as a special event and give it more importance than they would the same assets offered in a conventional advertisement.  For example, most buyers will not set up an appointment or a date on the calendar to enter a car dealership but they will to attend an estate or business liquidation auction where automobiles are offered.

A POSITIVE SALES ENVIRONMENT:  Creating a highly charged sales environment has always been a priority for marketers because it stimulates buyers emotionally while reinforcing their buying decisions.  The properly designed auction setting can create this enthusiasm.  Buyers also realize that, in most cases, the assets displayed will be sold to the highest bidder in a matter of seconds or minutes.  Therefore, they have the power to play the pivotal role in determining the final selling price .  And that's exciting.

Why consider the auction method of sales?  Because it can give you the best dollar values for the assets or real estate that you need to sell.  


COST-EFFECTIVE MARKET CONTACT:  Auction sales allow for pinpoint accuracy in identifying and reaching your total buying market.  At Macon Brothers, we use a time-tested combination of advertising and public relations techniques in order to reach your total audience.  Our coordinated marketing plan will attract the exact market for your assets from around the corner or around the world.

SALES Flexibility:  The auction is the only sales method with the flexibility to sell a wide array of assets, such as those found in a corporate liquidation or an estate sale.  Auctions have a proven track record of bringing sale properties their entire fair market price.  And this means increased revenues and profitability for you, as a seller, that cannot be as easily or quickly attained through other sales methods.
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  • Current Auctions
    • 2021 Autographed Albums & Memorabilia #2
    • 325 Grove Road,Ontario, OR 97914
  • Current Real Estate
    • 325 Grove Road,Ontario, OR 97914
  • Upcoming Auctions
  • Past Auctions
    • 2021 Winery & Tasting Room Equipment
    • 2020 Winter Autographed Vinyl & Memorabilia
    • 2020 Winter Vehicles & Equipment
    • 2020 Winter Firearms & Sporting Goods
    • 2020 Winter Doll Collection
    • 2020 Winter Fine Jewelry Collection
    • 2020 Winter Johnson Personal Property & Vehicles
    • 2020 Ernie Blattler Estate
    • 2020 Priester
    • #1 The Barrow Collection
    • #2 Vehicles & Equipment
    • #3 Toys, Banks, Coin/Currency, Glass & Jewelry
    • #4 Art, Furniture, & More
    • #5 2007 Triton TR-21X High Performance Dual Console Bass Boat & Marine Master Trailer
    • Industrial Millwork,Painting Equipment, & More
    • 1963 Supercharged Studebaker Avanti R2
    • ​2020 February Art Pottery, China, and Collectables
    • 2020 Authentic Native American Artifacts Collection
    • 2020 Firearms, Sporting Goods, Tools, & More
    • 2020 Jewelry, Toys, China, Collectibles & More
    • 2020 February Coins & Stamp Replicas
    • Opp & Seibold
    • Walla Walla School District Surplus Auction
    • WWCC Surplus Kitchen and More
    • 2019 Winter/Fall Heavy Equipment & Industrial
    • Primitives & Small Equipment Auction
    • 2019 Winter/Fall Vehicles Auction
    • 2019 Winter/Fall Art,Furniture, & Collectibles Auction
    • 2019 Winter/Fall Firearms, & Entertainment
    • 2019 Native American Jewelry,Toys,Rocks & Minerals
    • 2019 Winter Shroyer Tractor Auction
    • 2019 Winter Combined Coin Auction
    • October 2019 Coin Auction
    • Hansen Farm Auction
    • WWCC Equipment & Surplus Auction
    • Fine-ly Made Baked Goods
    • 2019 June Gallery #3
    • 2019 June Gallery # 2
    • 2019 June Gallery # 1
    • Bingham Jewelry
    • Bingham Belleek
    • Bingham Personal Property
    • Balmer Estate
    • Walla Walla Elks
    • Go Construction
    • Cavalli Farms
    • Color Press Inc.
    • Hachler & Mundy Estates
    • Broughton Estate Auction
    • Dale Baldwin Estate
    • Nov. 2017 Online Auctions
    • David Meyer Collection
    • Heller Estate
    • Fisher Collection
    • June 25th Live Auction
    • Fall 2016 Auctions
    • June 2016 Auctions
    • April 2016 Auctions
    • 2020 WWPSD
    • Hanger Farm Auction
    • Aloha Sushi
    • Walla Walla Fire District 4 & Daniel Lee Tucker Estate
    • Nov. 2015 Online Auctions
    • Nov. 2015 Live Auction
    • Double J Drive Thru
    • Sept. 2015 Live & Online
    • Spring 2015 Online
    • Dougherty Bankruptcy Wallowa, OR
    • Veterinary Clinic of Kennewick WA
    • February 2015 Line & Online Auctions
    • William & Joyce Davis Estate
    • Barbara Nash Estate, Pendleton OR
    • Cities of Walla Walla, College Place & WWCC
    • FARMCO Business Liquidation Auction
  • Past Real Estate
    • 637 Pleasant St. Walla Walla, WA. 99362
    • 637 Pleasant St. Walla Walla, WA. 99362
    • 204 SE 8th St.​ & 809 SE Birch College Place, WA. 99324
    • 204 SE 8th St.​ & 809 SE Birch College Place, WA. 99324
    • Court Ordered 78 ± Irrigated Acres with home Online & Live
    • Bingham Real Estate
  • Contact Us
  • Auction Method
  • About Us